The Sales Funnel is a representation of the stages that a potential client goes through, from the first contact with the company to the closing of the sale. Typically, a Commercial Funnel is divided into three stages: the Top Funnel (ToFu), the Funnel Medium (MoFu), and the Funnel Bottom (BoFu).
All companies, from small to large, are focused on generating results by using their best sales funnel software. Regardless of their structure, which in many cases can be quite complex, they can all use Inbound Marketing actions to generate results online.
So we can come to a point where we ask ourselves: what are the results that these actions are bringing?
That is why the Inbound Marketing methodology makes the difference: It is all based on the sales funnel, a concept is well known by companies, and that allows us to understand the results generated at each stage of the process of attracting new customers.
A sales funnel like Clickfunnels is the most popular way to measure and get to know your potential customers much better, which cover all activities from attracting new visitors to generating sales with an Inbound Marketing strategy, thus increasing the monthly turnover of your business.
So what is the Marketing Funnel or Sales Funnel?
As its name says, it is shaped like a “cone” and is divided into stages that measure from the number of visitors that are being generated on your website (top of the funnel) to those that become sales (customers).
We know that in order for us to be known and start selling our products or services, we must attract the public to the company’s website.
At this stage, the website receives different types of visitors, from curious to those who are already looking for a specific solution, so having good content on your blog will be an excellent way to attract qualified visitors for all stages of the process of buy and be well-positioned in search engines like Google.
Furthermore, by generating interesting and relevant content, you are giving the visitor a feeling of credibility.
We all know that when you decided to buy your own home, you had to go through some stages and analysis before deciding where you were going to live and why you chose that option over the others you had.
Well, exactly this happens with your target audience, many of them come to your website without even having decided to buy your products or services.
Using Landing pages as a strategy to capture information from your visitors to turn them into Leads is an excellent way to obtain valuable data from the potential client, such as their email, name, interests and other relevant information that facilitate subsequent contact.
The relationship with the potential customer will be built from there, which will determine if the visitor is going to develop an interest in your solution and become a customer.
In this stage, all those Leads that in the previous stage discovered that they have this interest in your products or services pass. And we are going to start segmenting them, in order to reach the final stage of the commercial funnel, which is the conversion to sales.
At this stage, it is in which your business has less prominence. But by having in your hands the information of which Leads can become customers and know the entire process they have in the Commercial Funnel, it will help you better understand what actions you should take or which ones are helping you to generate a real return to customers what we know as billing.
So when you have a complete view of the funnel, it allows you to generate important metrics that will show the client the deliveries made and test the effectiveness of your work.