Marketing can be (and has proven to be) the difference between the success and failure of a StartUp. Thinking about marketing as a tool to establish plans and strategies that can help us strengthen and develop our startup is essential. All this is part of the marketing strategy because your business plan starts from the inside, then you can go out and reach customers, investors, and consumers.
Marketing can be the difference between successful StartUps
Although the antecedent of a good StartUp is that you have validated your market well. Another fundamental part is to make your market known that you exist! Imagine if people don’t know you exist how your solution will be sold? Well, that’s where marketing comes in.
Marketing at an early stage of your StartUp is essential for the following reasons:
- It gives you the ability to make yourself known to your market.
- You can attract them and generate leads! They may even give you their data.
- If you engage with them through social networks, you have the opportunity to listen to opinions and improve your product.
- You can make culture around your product and make it a successful StartUp.
The most obvious: You can generate sales and fulfill your mission!
All this deals with different digital marketing tools, as can be the social networks, content creation, landing pages, business blogs, videos, presentations. Things that will mean less investment than a spectacular or some traditional marketing, and that could help you more effectively reach your market.
Develop The Value Proposition
A business plan must always be consolidated under a value proposition, which is what will differentiate you from another company, product, or service. What makes you unique in the market and what your customers are going to prefer.
Tell your customers
It is important to allocate part of your initial budget to the marketing area from the beginning, not halfway, or at the end when it is too late. Before building, you need a solid foundation. If you don’t promote yourself, you will have lost before you start.
Advertising is not an expense, and it is an investment. In the end, you can get better or worse. But to think that with viral marketing, your problems are solved is like a little innocent. Viral marketing cannot be planned; it just happens.
The key to everything is to understand the needs of each of our clients. Once we have clear your needs, it is about making content that works for each person at each stage of their purchase cycle. You may just be looking for information on a topic, or want specific tips and steps to follow, to buy the product or service finally.