Startups

Internet Privacy Policy: What to Know

A Privacy Policy is a written statement of all the steps a company or organization must take to ensure that its customers or users are safe and used appropriately with the data that has been collected in the commercial relationship. In addition, the Data Protection Statement provides information on how data is collected, stored and used and whether, or how, it is transmitted to third parties.

What the law says

The law is designed to protect sensitive data from users as well as website administrators from any violation. For example, the so-called “computer and freedoms” law deals with personal data in particular in Article 34, where it is stipulated that “the processor is required to take all necessary precautions, given the nature of the data and the risks presented by the processing, to preserve the security of the data and, in particular, to prevent it from being distorted, damaged, or from having unauthorized third parties have access to it.”

Note the non-compulsory aspect of the law (“is required”), which still encourages actors to read it. These conditions are primarily aimed at securing the sites and avoiding possible trouble caused by unscrupulous Internet users. On the other hand, failure to comply with this duty of security is punishable by law. For this reason, it is recommended that all site administrators write the terms and conditions of their site.

While the role of data collection on online shops is easily understandable and the need for the data protection statement obvious, the situation is completely different for many other websites. Many data are collected and recorded automatically and often, without the user’s knowledge: web servers record IP addresses in log files, built-in social media buttons transmit personal data to social networks, and cookies also back up information about users and their browsing behavior. Another even hotter topic is website analytics tools like Google Analytics, which records data traffic. The Google tool is particularly problematic from the point of view of the data protection law, because the IP address of users is stored on a server in the United States.

In order to at least partially mitigate this problem, website users can shorten the IP address of the latest set of numbers, resulting in the loss of personal data.

What are the standards?

The privacy policy must be clear and neat. Although they are unique to each individual, some topics need to be addressed, such as:

  • The purpose of the privacy policy: what are their objectives?
  • Legal mentions: these are mandatory and have been addressed in the article of the same name
  • Access to the site: how to use it
  • Intellectual property rules: a ban on copying the content of the site without citing the source
  • Personal data rules: This is your statement to the CNIL, which is responsible for protecting your data
  • Responsibility: This party determines and delineates the responsibilities of each party

The special case of e-commerce sites

As mentioned earlier, online shops are particularly targeted by this regulation. They are encouraged to draft terms and conditions of sale to clarify the responsibility of each party in the transactions.

Many websites offer templates but also more resources for your terms and privacy policy. These sites will allow you not to commit a stalemate.

Here is a general conditions generator (paying) that can help you: Termsfeed.

Generators and templates are a good way to write a data protection statement for your own website. However, you should also not blindly trust the result. Models represent a base that often needs to be modified individually. If this sounds too complicated to you or if you are not sure that your data protection statement is correct and understandable, we recommend that you receive expert advice.

What are the penalties?

If these data protection obligations are not met, the penalties vary, ranging from a simple warning to a five-year prison sentence and a $200,000 dollars fine.

To illustrate this point, we could cite the case of the site entreparticuliers.com. The site had been the subject of a complaint by a client whose data had been disclosed without his consent. The CNIL was then seized and found that the web page had not defined any policy for the retention of all data, giving way to malfunctions with regard to banking information. Following this complaint, the CNIL issued a public warning and demanded compliance with the computer law and freedoms.

It is also to be expected that the still incoherent legal interpretation will soon come to an end, as soon as the new General Data Protection Regulation (GDPR) is incorporated as a basis factor in future legal decisions. The regulation not only limits the scope of the scope in terms of reporting obligations for data protection and formulation, but also increases the scope of possible fines up to 20 million euros or 4% of annual turnover worldwide (the highest amount being withheld).

Tips for data protection reporting: models and generators

On the Internet, you’ll find many free offers that help you create the data protection statement for your website. Look for existing models that are relevant to your site. There are both ready-to-use models for the general statement regarding the collection and protection of users’ data as well as special categories such as social networks (Facebook, Twitter, etc.), cookies, contact forms or sending newsletters. In this way, you also receive the data protection statement for Google Analytics or other analysis tools in form form, including a link for all users who do not agree with the collection and transmission of their data.

In addition to various examples, some websites also offer free data protection statement generators, examples of required texts and their shaping. The result is often available as text and HTML.

Models and generators are a good way to write your own website’s privacy policy. However, the result should not be relied upon blindly. Although the models form the basis, they often need to be modified and completed individually. If you are not sure that your data protection statement is complete and correct, we also recommend that you seek the advice of a legal expert.…

What Is A Sales Funnels And How It Can Help You To Growth

The Sales Funnel is a representation of the stages that a potential client goes through, from the first contact with the company to the closing of the sale. Typically, a Commercial Funnel is divided into three stages: the Top Funnel (ToFu), the Funnel Medium (MoFu), and the Funnel Bottom (BoFu).

All companies, from small to large, are focused on generating results by using their best sales funnel software. Regardless of their structure, which in many cases can be quite complex, they can all use Inbound Marketing actions to generate results online.

So we can come to a point where we ask ourselves: what are the results that these actions are bringing?

That is why the Inbound Marketing methodology makes the difference: It is all based on the sales funnel, a concept is well known by companies, and that allows us to understand the results generated at each stage of the process of attracting new customers.

A sales funnel like Clickfunnels is the most popular way to measure and get to know your potential customers much better, which cover all activities from attracting new visitors to generating sales with an Inbound Marketing strategy, thus increasing the monthly turnover of your business.

So what is the Marketing Funnel or Sales Funnel?

As its name says, it is shaped like a “cone” and is divided into stages that measure from the number of visitors that are being generated on your website (top of the funnel) to those that become sales (customers).

Visitors

We know that in order for us to be known and start selling our products or services, we must attract the public to the company’s website.

At this stage, the website receives different types of visitors, from curious to those who are already looking for a specific solution, so having good content on your blog will be an excellent way to attract qualified visitors for all stages of the process of buy and be well-positioned in search engines like Google.

Furthermore, by generating interesting and relevant content, you are giving the visitor a feeling of credibility.

Leads

We all know that when you decided to buy your own home, you had to go through some stages and analysis before deciding where you were going to live and why you chose that option over the others you had.

Well, exactly this happens with your target audience, many of them come to your website without even having decided to buy your products or services.

Using Landing pages as a strategy to capture information from your visitors to turn them into Leads is an excellent way to obtain valuable data from the potential client, such as their email, name, interests and other relevant information that facilitate subsequent contact.

The relationship with the potential customer will be built from there, which will determine if the visitor is going to develop an interest in your solution and become a customer.

Qualified Leads

In this stage, all those Leads that in the previous stage discovered that they have this interest in your products or services pass. And we are going to start segmenting them, in order to reach the final stage of the commercial funnel, which is the conversion to sales.

Sales

At this stage, it is in which your business has less prominence. But by having in your hands the information of which Leads can become customers and know the entire process they have in the Commercial Funnel, it will help you better understand what actions you should take or which ones are helping you to generate a real return to customers what we know as billing.

So when you have a complete view of the funnel, it allows you to generate important metrics that will show the client the deliveries made and test the effectiveness of your work.…

How To Convert Your Startup’s Grinch

Although it sounds fatal to say it out loud, in every company, there is a Grinch (or several). Yes, that person who, when you present an idea, has the ability to find all possible inconveniences and predict all catastrophes that will occur if you carry it forward.

How To Recognize The Grinch

Very easy, surely you already have it in your head, but if not, some of these behaviors may sound to you. He hates Christmas, Easter, the December bridge “never falls on a good date,” and the virgin of August breaks the summer. The cold of winter makes you sleepy, and the unbearable heat of August does not let you concentrate. The sales overwhelm him, and the new season is too expensive.

Nothing ever seems right to him and, in addition, every good Grinch suffers from a terrible and advanced sincericide that invites him to say any thought as offensive as it may be, under the firm commitment that he is always a sincere person who says what he thinks.

There is no way to succeed, but, nevertheless, he does his job well, provides solutions, and ends up doing things with a good result.

How To Convert Your Company’s Grinch

If you have it identified, it may be in your hands to convert it and get you to see the good side of Christmas even if it is only for the holidays that you give us and that you understand that the sales are the best time to buy the new season (a key behavior to the impossible time to avoid people who are optimistic).

Do Not Judge

Each person is a world, and you cannot pretend that everyone reacts as you would or judge in a negative way everything that is different from how you understand it. Each person is different and has personal circumstances and a past that condition him. Nobody wants to feel judged, neither do you, so try to avoid it.

  • Establish a relationship based on giving/asking
  • First leadership commandment that will prevent even a Grinch from ever existing on your team.

You must start from the beginning, a relationship in which the rules of the game are very clear. You will always start by giving (dedicating time to know, listen, motivate, understand and act accordingly to all of the above) and then receive from others in the same proportion (with commitment, dedication, passion, and effort). And eye, this does not always happen, so just as good you have to be giving than asking or demanding.

Be Humble And Accept Your Mistakes Before Him

This is not easy, but it is important that your team see how you retract and “change your jacket” when necessary. If you do, they will too, and they will not hold on to beliefs or opinions out of pride. You will show that nothing happens to be wrong, that to err is human, and that nobody has the absolute certainty of anything.

Showing yourself vulnerable on those occasions will also make you empathize with yourself, and you can talk as equals without having to prove anything to anyone.

Crucial Mistakes That Every Entrepreneur Should Avoid

Entrepreneurship is brave. It requires a lot of effort, love, dedication, and above all: work.

In this article I will try to give you some tips that I think will help you on your way, reviewing some entrepreneur mistakes that I have seen, so that you do not fall for them.

Prioritize the idea

If there is no leader, the idea does not come out, however good it may be.

We have seen such amazing ideas as going to the moon and returning on the same day, but knowing the leader, we have realized that it was impossible for him to carry it out.

The election of the CEO

Who is usually the CEO of the companies?

The leader should be one who has the capabilities to add to the cause of customers, employees, suppliers, society, and capital. This is independent of having the majority shareholding.

It reminds me of when I was young, at school recess, I always played football. By? Because the ball was mine, of course, the problem was that I played fatally, and we lost all the games.

Is it the best CMO you can have?

Those who accompany the company manager have to be No. 1 in the positions they develop, since in such small companies if someone does not add up, it shows a lot.

It is common to find in a startup, that the first workers are friends or close people, but not always the most suitable for the position.

Partnership Pact

Mark from the beginning the rules of the game, both for workers and partners.

This is above each of the partners. We had seen dissolved teams almost before we started to consider what they wanted to do.

That is why it is essential to make a partnership agreement.

How do you measure?

Measuring not in accordance with particular standards or rules causes people to commit themselves in the wrong way.

Periodically check your business KPIs and make it clear who is responsible for compliance.

It does not stop surprising us to see some entrepreneurs who always have a pending modification of their website before launching it, it is necessary to add some or another detail, and they take a long time to publish.

Do not risk

The only way to succeed is to hit, fall, and get up. Hurry and as cheap as possible.

We have seen that the entrepreneurs who most risk trying new things (measuring and learning about all their mistakes) are the ones who soon find out what the customer needs.

Running, deciding, and jumping into the pool is always the most complicated. I encourage you to do it, think big, start small, and grow fast.

Give For Free

When you are trying, everything goes well. They welcome you with open hands. But when you go out to sell (and collect) everything changes.

When a company offers its product for free, neither the customer’s feedback is adequate, nor does it obtain reliable conclusions from the test. But they always realize once they really sell.

Fill Your Website With Features

Be aware of the needs of your customers, and the important thing is not to GIVE, and the important thing is to know that what you give adds value to the recipient.

We have been able to verify that the important thing is to find the specific needs of the clients of a web platform, instead of filling the page with functionalities that are not used later.…