Growth Guide

How to Create a Professional Website

As people spend more and more time on the internet and e-commerce figures are constantly increasing, creating a professional website has become an almost unavoidable step in the online presence of companies.

While 92% of companies say that their presence on the Internet is useful for their business, in 2019 only 69% have a website.

Indeed, creating a professional website requires mobilizing time and skills that not all entrepreneurs have. Beyond the creation of the website, we must think about all that this entails in terms of maintenance, hosting and creating content.

But how to create an effective professional website? Here are the different steps and solutions available to you for the creation of your first website.

1. What are your Needs?

Getting started creating a website can be an exciting adventure for the most curious among you. Creating a site in his image to develop his business is something quite satisfying.

But as with any digital project (and even any project in general), it’s best to prepare yourself and anticipate your different needs.

Creating a professional website can meet several goals for your business:

  • Make your company, its products and services known (window site)
  • Sell your products (e-commerce site)
  • Responding to a marketing need by promoting a specific offer

Once the objectives of your site have been well identified, it will be easier to anticipate your needs and plan the appropriate solutions when creating the website.

For example, if you plan to sell online, you know that your site will need to integrate an e-commerce module (with the technical specificities and costs that this entails).

2. Choosing the Best Site Creation Service

Once you have established your specifications, you can start looking for a solution to find out how to create a professional website. There are a number of options available to you.

Turnkey solutions to create a professional website

First solution to build your website, make it yourself! Today, there are many turnkey solutions to create a professional website with no great technical skills. Among the most famous are Jimdo and Wix.

These online solutions allow you to build your website without any code concept and thanks to the drag and drop technique.

Create your pro site with WordPress

You can also create your site on WordPress, the most used CMS in the world. With many themes available and multiple extensions, WordPress is arguably the most comprehensive site creation solution at the moment.

You can do almost anything as long as you put your hands in the mud and agree to lose a few hairs…

In any case, these services pool costs and allow to offer website creation offers at a lower cost and with a high level of functionality. Few companies will not find an offer that suits them on the internet today.
Creating your professional website from scratch will probably cost you more for a much lower level result in terms of functionality.

3. Choose your Host and your Domain name

Another important step in creating a website is the choice of suitable accommodation (capable of supporting all the contents of your site) and the registration of a domain name.

To do this, you can choose a host like (IONOS, OVH, LWS, etc.) and a domain name from a specialized provider.
It is also possible to reserve your domain name with your host if he offers this service.

Ionos, for example, offers full packs including your site’s domain name, hosting and basic maintenance.

4. Resources and Skills

If professional website creation solutions allow you to relieve yourself of the technical aspect and reduce your costs, creating a professional website requires gathering certain skills to keep it alive:

  • Master the basics of natural referencing to maximize your website’s visibility on search engines
  • Have digital communication, marketing skills or an expert who will give you the strategy to adopt
  • Master web writing to create the different content that will feed your website (pages, blog posts, messages…)
  • Enjoy an outside look for the visual aspect of the site. Thinking about ergonomics and the user experience is paramount if you want your site to convert visitors into prospects.

Of course, these skills are just a few examples among many. If you want to create a site with complex features, you will need a developer, freelancer or web agency.

5. Use the Right Tools

Now you know how to create a professional website. You’ll need to put in place a formidable strategy to capture visitors’ contacts. And yes, creating a professional website must also aim to collect leads to develop your business.

To do this, you’ll need to put effective calls to action, create premium content and use web marketing tools that will make your life easier.

We can mention conversion tools such as forms but also marketing automation tools that will allow you to register your prospects in real marketing paths.

Putting in place a web marketing strategy requires a real step back on your business and identify the most relevant actions to put in place to begin with. Hired digital experts can help you put in place the right action plan.…

Growth Guide For Startups

As entrepreneurs, building and growing a startup requires effort, subtlety, and a lot of work. We offer you the same guide you used to move from being a startup to a publicly-traded company.

Planning

The most important thing in planning effective marketing and sales model is to have a guide to carry out your strategy. We recommend the inbound methodology for startups. Inbound marketing has proven to be the most appropriate approach for startups that need to grow fast, but have a limited budget. This growth manual for startups is based on the three principles of inbound methodology (attract, convert, and delight) so that your company can grow and succeed.

Design A Strategy For Your Market Insertion

Planning your market insert marketing strategy is essential to ensure the future success of your campaign. You may live the market introduction as a pitched battle. There are dozens of various channels that you can use, social, organic, recommended networks.

Attraction

The most important thing for your startup is to drive traffic to your website. To achieve it in the simplest way, meet your target audience, and create content that you love.

Develop Your Buyer Persona

You cannot promote a product without knowing who you will sell it to. For that reason, the first step to attract visitors is to create a buyer persona based on your ideal customer:

“Buyers are characters that describe the physical and psychological characteristics of your clients based on market research and actual data on your existing customers.”

Buyer people help you understand who your customers really are, not simply why they need your product: What are their demographics, their interests, or their biggest goals, problems, and challenges?

 Defining your buyer persona helps you direct your marketing efforts, focus exclusively on the most relevant prospects, and make the best use of your resources.

The Customer’s Journey

Every marketing campaign should be based on a detailed analysis of the buyer’s journey. While you cannot determine all the possible paths that a prospect could take to become a customer, it is vital that you know the most important ones.

Evaluate Your Website

You spent many days creating your website, leaving it ready to be online, and your efforts were worth it: it looks great and is easy to use, but you have not finished yet. You need a website that not only works well but attracts traffic. You must take into account various factors to create a website that gives good results in different devices and search engines.

Create Articles For Blogs

Now that you perfected your buyer persona and did an excellent job with the keywords, it was time to generate amazing articles. At first, you might think that blogging distracts you from the true objectives of the company, but there are three important reasons why you should not rule out content marketing:

  • Having a blog helps you drive organic traffic to your website: each post generates a new indexed page that appears in search engines
  • Each publication is an opportunity to generate conversions: the content guides your leads through the marketing funnel to become customers.
  • Blogging improves the credibility of your website: unlike paid ads, its content generates traffic even long after being published.

Conversion

Now that you have attracted visitors to the website, you must add their information to your database or convert them into leads. You must ensure that you create content that makes users willing to offer their contact information to access it.…