Cleo Robinson

Internet Privacy Policy: What to Know

A Privacy Policy is a written statement of all the steps a company or organization must take to ensure that its customers or users are safe and used appropriately with the data that has been collected in the commercial relationship. In addition, the Data Protection Statement provides information on how data is collected, stored and used and whether, or how, it is transmitted to third parties.

What the law says

The law is designed to protect sensitive data from users as well as website administrators from any violation. For example, the so-called “computer and freedoms” law deals with personal data in particular in Article 34, where it is stipulated that “the processor is required to take all necessary precautions, given the nature of the data and the risks presented by the processing, to preserve the security of the data and, in particular, to prevent it from being distorted, damaged, or from having unauthorized third parties have access to it.”

Note the non-compulsory aspect of the law (“is required”), which still encourages actors to read it. These conditions are primarily aimed at securing the sites and avoiding possible trouble caused by unscrupulous Internet users. On the other hand, failure to comply with this duty of security is punishable by law. For this reason, it is recommended that all site administrators write the terms and conditions of their site.

While the role of data collection on online shops is easily understandable and the need for the data protection statement obvious, the situation is completely different for many other websites. Many data are collected and recorded automatically and often, without the user’s knowledge: web servers record IP addresses in log files, built-in social media buttons transmit personal data to social networks, and cookies also back up information about users and their browsing behavior. Another even hotter topic is website analytics tools like Google Analytics, which records data traffic. The Google tool is particularly problematic from the point of view of the data protection law, because the IP address of users is stored on a server in the United States.

In order to at least partially mitigate this problem, website users can shorten the IP address of the latest set of numbers, resulting in the loss of personal data.

What are the standards?

The privacy policy must be clear and neat. Although they are unique to each individual, some topics need to be addressed, such as:

  • The purpose of the privacy policy: what are their objectives?
  • Legal mentions: these are mandatory and have been addressed in the article of the same name
  • Access to the site: how to use it
  • Intellectual property rules: a ban on copying the content of the site without citing the source
  • Personal data rules: This is your statement to the CNIL, which is responsible for protecting your data
  • Responsibility: This party determines and delineates the responsibilities of each party

The special case of e-commerce sites

As mentioned earlier, online shops are particularly targeted by this regulation. They are encouraged to draft terms and conditions of sale to clarify the responsibility of each party in the transactions.

Many websites offer templates but also more resources for your terms and privacy policy. These sites will allow you not to commit a stalemate.

Here is a general conditions generator (paying) that can help you: Termsfeed.

Generators and templates are a good way to write a data protection statement for your own website. However, you should also not blindly trust the result. Models represent a base that often needs to be modified individually. If this sounds too complicated to you or if you are not sure that your data protection statement is correct and understandable, we recommend that you receive expert advice.

What are the penalties?

If these data protection obligations are not met, the penalties vary, ranging from a simple warning to a five-year prison sentence and a $200,000 dollars fine.

To illustrate this point, we could cite the case of the site entreparticuliers.com. The site had been the subject of a complaint by a client whose data had been disclosed without his consent. The CNIL was then seized and found that the web page had not defined any policy for the retention of all data, giving way to malfunctions with regard to banking information. Following this complaint, the CNIL issued a public warning and demanded compliance with the computer law and freedoms.

It is also to be expected that the still incoherent legal interpretation will soon come to an end, as soon as the new General Data Protection Regulation (GDPR) is incorporated as a basis factor in future legal decisions. The regulation not only limits the scope of the scope in terms of reporting obligations for data protection and formulation, but also increases the scope of possible fines up to 20 million euros or 4% of annual turnover worldwide (the highest amount being withheld).

Tips for data protection reporting: models and generators

On the Internet, you’ll find many free offers that help you create the data protection statement for your website. Look for existing models that are relevant to your site. There are both ready-to-use models for the general statement regarding the collection and protection of users’ data as well as special categories such as social networks (Facebook, Twitter, etc.), cookies, contact forms or sending newsletters. In this way, you also receive the data protection statement for Google Analytics or other analysis tools in form form, including a link for all users who do not agree with the collection and transmission of their data.

In addition to various examples, some websites also offer free data protection statement generators, examples of required texts and their shaping. The result is often available as text and HTML.

Models and generators are a good way to write your own website’s privacy policy. However, the result should not be relied upon blindly. Although the models form the basis, they often need to be modified and completed individually. If you are not sure that your data protection statement is complete and correct, we also recommend that you seek the advice of a legal expert.…

How to Create a Professional Website

As people spend more and more time on the internet and e-commerce figures are constantly increasing, creating a professional website has become an almost unavoidable step in the online presence of companies.

While 92% of companies say that their presence on the Internet is useful for their business, in 2019 only 69% have a website.

Indeed, creating a professional website requires mobilizing time and skills that not all entrepreneurs have. Beyond the creation of the website, we must think about all that this entails in terms of maintenance, hosting and creating content.

But how to create an effective professional website? Here are the different steps and solutions available to you for the creation of your first website.

1. What are your Needs?

Getting started creating a website can be an exciting adventure for the most curious among you. Creating a site in his image to develop his business is something quite satisfying.

But as with any digital project (and even any project in general), it’s best to prepare yourself and anticipate your different needs.

Creating a professional website can meet several goals for your business:

  • Make your company, its products and services known (window site)
  • Sell your products (e-commerce site)
  • Responding to a marketing need by promoting a specific offer

Once the objectives of your site have been well identified, it will be easier to anticipate your needs and plan the appropriate solutions when creating the website.

For example, if you plan to sell online, you know that your site will need to integrate an e-commerce module (with the technical specificities and costs that this entails).

2. Choosing the Best Site Creation Service

Once you have established your specifications, you can start looking for a solution to find out how to create a professional website. There are a number of options available to you.

Turnkey solutions to create a professional website

First solution to build your website, make it yourself! Today, there are many turnkey solutions to create a professional website with no great technical skills. Among the most famous are Jimdo and Wix.

These online solutions allow you to build your website without any code concept and thanks to the drag and drop technique.

Create your pro site with WordPress

You can also create your site on WordPress, the most used CMS in the world. With many themes available and multiple extensions, WordPress is arguably the most comprehensive site creation solution at the moment.

You can do almost anything as long as you put your hands in the mud and agree to lose a few hairs…

In any case, these services pool costs and allow to offer website creation offers at a lower cost and with a high level of functionality. Few companies will not find an offer that suits them on the internet today.
Creating your professional website from scratch will probably cost you more for a much lower level result in terms of functionality.

3. Choose your Host and your Domain name

Another important step in creating a website is the choice of suitable accommodation (capable of supporting all the contents of your site) and the registration of a domain name.

To do this, you can choose a host like (IONOS, OVH, LWS, etc.) and a domain name from a specialized provider.
It is also possible to reserve your domain name with your host if he offers this service.

Ionos, for example, offers full packs including your site’s domain name, hosting and basic maintenance.

4. Resources and Skills

If professional website creation solutions allow you to relieve yourself of the technical aspect and reduce your costs, creating a professional website requires gathering certain skills to keep it alive:

  • Master the basics of natural referencing to maximize your website’s visibility on search engines
  • Have digital communication, marketing skills or an expert who will give you the strategy to adopt
  • Master web writing to create the different content that will feed your website (pages, blog posts, messages…)
  • Enjoy an outside look for the visual aspect of the site. Thinking about ergonomics and the user experience is paramount if you want your site to convert visitors into prospects.

Of course, these skills are just a few examples among many. If you want to create a site with complex features, you will need a developer, freelancer or web agency.

5. Use the Right Tools

Now you know how to create a professional website. You’ll need to put in place a formidable strategy to capture visitors’ contacts. And yes, creating a professional website must also aim to collect leads to develop your business.

To do this, you’ll need to put effective calls to action, create premium content and use web marketing tools that will make your life easier.

We can mention conversion tools such as forms but also marketing automation tools that will allow you to register your prospects in real marketing paths.

Putting in place a web marketing strategy requires a real step back on your business and identify the most relevant actions to put in place to begin with. Hired digital experts can help you put in place the right action plan.…

What Is A Sales Funnels And How It Can Help You To Growth

The Sales Funnel is a representation of the stages that a potential client goes through, from the first contact with the company to the closing of the sale. Typically, a Commercial Funnel is divided into three stages: the Top Funnel (ToFu), the Funnel Medium (MoFu), and the Funnel Bottom (BoFu).

All companies, from small to large, are focused on generating results by using their best sales funnel software. Regardless of their structure, which in many cases can be quite complex, they can all use Inbound Marketing actions to generate results online.

So we can come to a point where we ask ourselves: what are the results that these actions are bringing?

That is why the Inbound Marketing methodology makes the difference: It is all based on the sales funnel, a concept is well known by companies, and that allows us to understand the results generated at each stage of the process of attracting new customers.

A sales funnel like Clickfunnels is the most popular way to measure and get to know your potential customers much better, which cover all activities from attracting new visitors to generating sales with an Inbound Marketing strategy, thus increasing the monthly turnover of your business.

So what is the Marketing Funnel or Sales Funnel?

As its name says, it is shaped like a “cone” and is divided into stages that measure from the number of visitors that are being generated on your website (top of the funnel) to those that become sales (customers).

Visitors

We know that in order for us to be known and start selling our products or services, we must attract the public to the company’s website.

At this stage, the website receives different types of visitors, from curious to those who are already looking for a specific solution, so having good content on your blog will be an excellent way to attract qualified visitors for all stages of the process of buy and be well-positioned in search engines like Google.

Furthermore, by generating interesting and relevant content, you are giving the visitor a feeling of credibility.

Leads

We all know that when you decided to buy your own home, you had to go through some stages and analysis before deciding where you were going to live and why you chose that option over the others you had.

Well, exactly this happens with your target audience, many of them come to your website without even having decided to buy your products or services.

Using Landing pages as a strategy to capture information from your visitors to turn them into Leads is an excellent way to obtain valuable data from the potential client, such as their email, name, interests and other relevant information that facilitate subsequent contact.

The relationship with the potential customer will be built from there, which will determine if the visitor is going to develop an interest in your solution and become a customer.

Qualified Leads

In this stage, all those Leads that in the previous stage discovered that they have this interest in your products or services pass. And we are going to start segmenting them, in order to reach the final stage of the commercial funnel, which is the conversion to sales.

Sales

At this stage, it is in which your business has less prominence. But by having in your hands the information of which Leads can become customers and know the entire process they have in the Commercial Funnel, it will help you better understand what actions you should take or which ones are helping you to generate a real return to customers what we know as billing.

So when you have a complete view of the funnel, it allows you to generate important metrics that will show the client the deliveries made and test the effectiveness of your work.…

How To Convert Your Startup’s Grinch

Although it sounds fatal to say it out loud, in every company, there is a Grinch (or several). Yes, that person who, when you present an idea, has the ability to find all possible inconveniences and predict all catastrophes that will occur if you carry it forward.

How To Recognize The Grinch

Very easy, surely you already have it in your head, but if not, some of these behaviors may sound to you. He hates Christmas, Easter, the December bridge “never falls on a good date,” and the virgin of August breaks the summer. The cold of winter makes you sleepy, and the unbearable heat of August does not let you concentrate. The sales overwhelm him, and the new season is too expensive.

Nothing ever seems right to him and, in addition, every good Grinch suffers from a terrible and advanced sincericide that invites him to say any thought as offensive as it may be, under the firm commitment that he is always a sincere person who says what he thinks.

There is no way to succeed, but, nevertheless, he does his job well, provides solutions, and ends up doing things with a good result.

How To Convert Your Company’s Grinch

If you have it identified, it may be in your hands to convert it and get you to see the good side of Christmas even if it is only for the holidays that you give us and that you understand that the sales are the best time to buy the new season (a key behavior to the impossible time to avoid people who are optimistic).

Do Not Judge

Each person is a world, and you cannot pretend that everyone reacts as you would or judge in a negative way everything that is different from how you understand it. Each person is different and has personal circumstances and a past that condition him. Nobody wants to feel judged, neither do you, so try to avoid it.

  • Establish a relationship based on giving/asking
  • First leadership commandment that will prevent even a Grinch from ever existing on your team.

You must start from the beginning, a relationship in which the rules of the game are very clear. You will always start by giving (dedicating time to know, listen, motivate, understand and act accordingly to all of the above) and then receive from others in the same proportion (with commitment, dedication, passion, and effort). And eye, this does not always happen, so just as good you have to be giving than asking or demanding.

Be Humble And Accept Your Mistakes Before Him

This is not easy, but it is important that your team see how you retract and “change your jacket” when necessary. If you do, they will too, and they will not hold on to beliefs or opinions out of pride. You will show that nothing happens to be wrong, that to err is human, and that nobody has the absolute certainty of anything.

Showing yourself vulnerable on those occasions will also make you empathize with yourself, and you can talk as equals without having to prove anything to anyone.

Crucial Mistakes That Every Entrepreneur Should Avoid

Entrepreneurship is brave. It requires a lot of effort, love, dedication, and above all: work.

In this article I will try to give you some tips that I think will help you on your way, reviewing some entrepreneur mistakes that I have seen, so that you do not fall for them.

Prioritize the idea

If there is no leader, the idea does not come out, however good it may be.

We have seen such amazing ideas as going to the moon and returning on the same day, but knowing the leader, we have realized that it was impossible for him to carry it out.

The election of the CEO

Who is usually the CEO of the companies?

The leader should be one who has the capabilities to add to the cause of customers, employees, suppliers, society, and capital. This is independent of having the majority shareholding.

It reminds me of when I was young, at school recess, I always played football. By? Because the ball was mine, of course, the problem was that I played fatally, and we lost all the games.

Is it the best CMO you can have?

Those who accompany the company manager have to be No. 1 in the positions they develop, since in such small companies if someone does not add up, it shows a lot.

It is common to find in a startup, that the first workers are friends or close people, but not always the most suitable for the position.

Partnership Pact

Mark from the beginning the rules of the game, both for workers and partners.

This is above each of the partners. We had seen dissolved teams almost before we started to consider what they wanted to do.

That is why it is essential to make a partnership agreement.

How do you measure?

Measuring not in accordance with particular standards or rules causes people to commit themselves in the wrong way.

Periodically check your business KPIs and make it clear who is responsible for compliance.

It does not stop surprising us to see some entrepreneurs who always have a pending modification of their website before launching it, it is necessary to add some or another detail, and they take a long time to publish.

Do not risk

The only way to succeed is to hit, fall, and get up. Hurry and as cheap as possible.

We have seen that the entrepreneurs who most risk trying new things (measuring and learning about all their mistakes) are the ones who soon find out what the customer needs.

Running, deciding, and jumping into the pool is always the most complicated. I encourage you to do it, think big, start small, and grow fast.

Give For Free

When you are trying, everything goes well. They welcome you with open hands. But when you go out to sell (and collect) everything changes.

When a company offers its product for free, neither the customer’s feedback is adequate, nor does it obtain reliable conclusions from the test. But they always realize once they really sell.

Fill Your Website With Features

Be aware of the needs of your customers, and the important thing is not to GIVE, and the important thing is to know that what you give adds value to the recipient.

We have been able to verify that the important thing is to find the specific needs of the clients of a web platform, instead of filling the page with functionalities that are not used later.…

3 Marketing Tips For All New Entrepreneurs

When you have the objective of starting a business, it is important to have various marketing strategies in order to be prepared for all kinds of obstacles that may arise. The drawback is that if the entrepreneur does not have the necessary knowledge and tools, all these strategies can end up damaging the project.

That’s why it never hurts to do a little research and familiarize yourself with the world of marketing, in fact, these five marketing tips for new entrepreneurs will not only guide you along the way, but they can clarify your ideas and thus have A better understanding of how marketing works.

Set Goals And Objectives For Your Business

When you know where your business is going and what you need and want for it, it becomes much easier to identify the right path and which strategies and partnerships can benefit you the most.

It is important that the goals are specific, measurable, and attainable, in the same way, each time a set of goals is completed, new ones must be placed.

Use The Marketing Mix

The marketing mix is the marketing tool that will help you reach the goals for your business; these are known as “The Four P,” Product, Price, Promotion, and Place.

The product or service is what your business offers to the public, which must meet all its needs, the price is what the public will pay, and this must be reasonable, the promotion is to know how the product will be shown to the public, and the square is The distribution channel used. By having these four Ps clear and established, the business can operate in a simple and fluid way.

Comment On Other Blogs

If you are a blogger or entrepreneur, the most basic thing you can do is comment on other blogs, and it costs you nothing. To each comment, you leave there will be a link that allows other readers of this article to reach your blog in one click, and if you are doing well, that is, if you try to add value to this conversation, it is a great way to attract new readers.

It is important that you focus on relevant blogs for your subject because you will see that over time, more than one of the readers of these blogs in which you comment will become your own readers.

If we take an average of 5 minutes per comment and you decide to do it in 6 blogs a day, we have six daily opportunities in less than half an hour a day to draw attention intelligently at a frankly expensive cost.…

Importance Of Early Marketing In Your Startup

Marketing can be (and has proven to be) the difference between the success and failure of a StartUp. Thinking about marketing as a tool to establish plans and strategies that can help us strengthen and develop our startup is essential. All this is part of the marketing strategy because your business plan starts from the inside, then you can go out and reach customers, investors, and consumers.

Marketing can be the difference between successful StartUps

Although the antecedent of a good StartUp is that you have validated your market well. Another fundamental part is to make your market known that you exist! Imagine if people don’t know you exist how your solution will be sold? Well, that’s where marketing comes in.

Marketing at an early stage of your StartUp is essential for the following reasons:

  • It gives you the ability to make yourself known to your market.
  • You can attract them and generate leads! They may even give you their data.
  • If you engage with them through social networks, you have the opportunity to listen to opinions and improve your product.
  • You can make culture around your product and make it a successful StartUp.

The most obvious: You can generate sales and fulfill your mission!

All this deals with different digital marketing tools, as can be the social networks, content creation, landing pages, business blogs, videos, presentations. Things that will mean less investment than a spectacular or some traditional marketing, and that could help you more effectively reach your market.

Develop The Value Proposition

A business plan must always be consolidated under a value proposition, which is what will differentiate you from another company, product, or service. What makes you unique in the market and what your customers are going to prefer.

Tell your customers

It is important to allocate part of your initial budget to the marketing area from the beginning, not halfway, or at the end when it is too late. Before building, you need a solid foundation. If you don’t promote yourself, you will have lost before you start.

Advertising is not an expense, and it is an investment. In the end, you can get better or worse. But to think that with viral marketing, your problems are solved is like a little innocent. Viral marketing cannot be planned; it just happens.

The key to everything is to understand the needs of each of our clients. Once we have clear your needs, it is about making content that works for each person at each stage of their purchase cycle. You may just be looking for information on a topic, or want specific tips and steps to follow, to buy the product or service finally.…

Growth Guide For Startups

As entrepreneurs, building and growing a startup requires effort, subtlety, and a lot of work. We offer you the same guide you used to move from being a startup to a publicly-traded company.

Planning

The most important thing in planning effective marketing and sales model is to have a guide to carry out your strategy. We recommend the inbound methodology for startups. Inbound marketing has proven to be the most appropriate approach for startups that need to grow fast, but have a limited budget. This growth manual for startups is based on the three principles of inbound methodology (attract, convert, and delight) so that your company can grow and succeed.

Design A Strategy For Your Market Insertion

Planning your market insert marketing strategy is essential to ensure the future success of your campaign. You may live the market introduction as a pitched battle. There are dozens of various channels that you can use, social, organic, recommended networks.

Attraction

The most important thing for your startup is to drive traffic to your website. To achieve it in the simplest way, meet your target audience, and create content that you love.

Develop Your Buyer Persona

You cannot promote a product without knowing who you will sell it to. For that reason, the first step to attract visitors is to create a buyer persona based on your ideal customer:

“Buyers are characters that describe the physical and psychological characteristics of your clients based on market research and actual data on your existing customers.”

Buyer people help you understand who your customers really are, not simply why they need your product: What are their demographics, their interests, or their biggest goals, problems, and challenges?

 Defining your buyer persona helps you direct your marketing efforts, focus exclusively on the most relevant prospects, and make the best use of your resources.

The Customer’s Journey

Every marketing campaign should be based on a detailed analysis of the buyer’s journey. While you cannot determine all the possible paths that a prospect could take to become a customer, it is vital that you know the most important ones.

Evaluate Your Website

You spent many days creating your website, leaving it ready to be online, and your efforts were worth it: it looks great and is easy to use, but you have not finished yet. You need a website that not only works well but attracts traffic. You must take into account various factors to create a website that gives good results in different devices and search engines.

Create Articles For Blogs

Now that you perfected your buyer persona and did an excellent job with the keywords, it was time to generate amazing articles. At first, you might think that blogging distracts you from the true objectives of the company, but there are three important reasons why you should not rule out content marketing:

  • Having a blog helps you drive organic traffic to your website: each post generates a new indexed page that appears in search engines
  • Each publication is an opportunity to generate conversions: the content guides your leads through the marketing funnel to become customers.
  • Blogging improves the credibility of your website: unlike paid ads, its content generates traffic even long after being published.

Conversion

Now that you have attracted visitors to the website, you must add their information to your database or convert them into leads. You must ensure that you create content that makes users willing to offer their contact information to access it.…